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The
Sony PROFEEL everybody remembers. With good reason : it is one of
the best CRT tubes ever ever made. Also it had magnificent looks
directly inherited from the TA-N7B
V-FET masterpiece :)
I
was too young to professionally use the original KX-20PS1
and KX-27PS1 (KX-27HF2 and KX-20HF2 in Japan) PROFEEL monitors in
the 1980s as I was twelve in 1980. But I used at length, and professionally,
the "black profeel" in the late 1990s. Just as the KX-27PS1
in the 1980s, there was not a single production company that didn't
have at least one of the black PROFEEL PRO next to the AVID
station for checking, viewing and editing ! By the time Apple's
Final Cut Pro started to eat up AVID's market shares, a lot of these
black beauties were naturally getting really tired and not in their
prime anymore - tubes age, especially when used 20/7 for fifteen
years !
PROFEEL
is the marketing tag for consumer and semi-pro versions btw : the
fully professional versions are named PVM (P for Pro
Video Monitor) while Sony's broadcast monitors are
named BVM (B for Broadcast Video Monitor). The Profeel
all had 500 lines of resolution (VHS had 240 in theory, Laserdisc
had 400 at best) ; the late 1990s BVM got that to 700 and the current
BVM-A has... 900 lines and accepts all types interlaced/progressive
formats and even HD 4:4:4 digital sources !
Naturally,
many versions of the "black beauty" were produced throughout
its lifetime as a bestselling product - later ones had Y/C inputs,
separate RVB on BNC terminals, 4-color with TTL sync etc... They
all had those unbelievably practical backlit pads on the sides and
very handy handles to carry it around for, yes : video monitors
are to be carried around a lot. Covering all of them would
be almost impossible and completely useless anyway because CRTs
are a thing of the past anyway. Or are they ?
Sony
indeed closed its last BVM factory in Japan in 2007 and converted
it into assembly lines for those things called LCD displays - a
typical Sony silliness to shut down something popular with which
the brand has a
worldwide 70% market share since just about almost forever. However...
however... the professionals weren't happy about this, they really
were not. And given the reactions, Sony was forced to reopen
two assy' lines in that factory : two lines solely dedicated to
the ultimate 20"
BVM-A monitor and the tiny portable 14" BVM that everybody
uses on location
shooting.
Yep
- no serious film or video professional wants to use those crappy
LCDs, no matter how big, no matter how slim, no matter what. LCDs
have only two advantages : they don't take much room and, being
lighter, they are less expensive to ship. But they have all the
serious illnesses : they are nearly impossible to calibrate, they
age extremely rapidly (thus bringing to zero the supposed advantage
that they are more ecological), they suffer from remanence and narrow
viewing angles. Go work with that ! I won't even mention the "Plasma"
things which are beyond any kind of possible redemption. Did you
really think that feature films are color-corrected and monitored
on a super-duper 200" Plasma loaded with all sorts of cool
filters to "better" the image ? No go, baby : no go.
Of
course, Sony didn't reopen the entire factory for BVM CRT
production - only two lines. But the reaction to that strikingly
stupid decision perhaps made a couple of exec' at Sony realize :
a) how important some of their
products are and,
b) you really can't fool professionals
with the mumble-jumble blah-blah that sadly fooled 90% of the consumers.
And,
of course, Sony will NOT make a lesson out of that and will continue
its self-inflicted sabotage elsewhere within its lineups... Sony
as usual.
But
if there is still more than one intelligent person at Sony's Product
Planning and advance marketing depts., Sony should know that the
only next valid step after the Trinitron CRT is S.E.D.:
it works exactly like a Trintron CRT, and is just as good, but allows
huge sizes, is flat, doesn't age as fast as LCDs and does not suffer
from remanence, narrow angles or black levels that look like 60%
grey. Perfect plan : Sony would keep its Trinitron quality which
is a worldwide standard accepted by all for the past thirty years.
Sony would also keep -if not increase- its market-share AND would
again make money instead of peddling somebody else's low-end
products in hope of measly low-end sales margins. A plan that isn't
too far fetched either.
But
when
you think Sony wasn't even in on SED
and now merely acts as sub-seller for Samsung... it really makes
you wonder if Ibuka and Morita ever existed.
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