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Technics
was launched by Matsushita's consumer brand Panasonic in late 1965.
Early units were tagged "Technics, by Panasonic". Led
by the instant success of the SL-1200 and SP-10 turntables (and
their successive versions), Technics became market-wise very successful
and remained a high-end audio outlet for Matsushita's research until
the early 1990s.
The
later part of that decade was neither glorious nor successful and
Technics began its slide into slow death. Technics
was buried by Matsushita fourty years after its inception, on december
28, 2005. Only the famed SL-1200 series
now remains visible with a Technics tag - all the rest is gone. If the very detailed Technics Technical pages in Japan survived the
brand itself by a couple of years, they have now vanished
as well. |