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Sony
TA-FA777ES
(1999
- 2003)
In
fact, this where it really ends, for Sony as well as all the others
: the launch of the best and least compressed audio format ever
accessible to a soon-to-be wide audience. SACD
is like 10-bit / 4:4:4 video : pure signal, no loss. Unfortunately,
it is big, bulky, expensive, and requires new loudspeakers, new
sources and... new discs. Nearly ten years after, we all know where
things are at : computers have engulfed everything and the best
way to sell albums seems to either include a video track and "bonuses"
aplenty or to go the download way through myspace and youtube. Attempts
at quality downloading (even 24/96 high-res) are actually ongoing
but whether this will make a market (even if niched-like) remains
to be seen.
So
the FA777ES was Sony's
last stand for 2-channel audio, for the home and the old fashioned
way. Takashi Kanai was at the
helm as he had been since the late 1970s. Non-magnetic and gold-plated
MOS-FETs, Torus Toroidal Core transformer, copper-plated chassis
(something Sony did first in the PCM-F1,
along Sansui and way before Marantz started being praised for such
audiophile seriousness), ultra-select parts, solid aluminium controls,
heatsinks and switches - the FA777ES inherited from both the contemporary
TA-N1
& TA-E1
and the 5000
series tricks while remaining price-wise accessible. It was
Sony's last high-end but non-exorbitant ES pre/main amplifier -
a 1999 version of the 1965 ES TA-1120.
After
the immensely successful launch of the original ES
separates in 1965, in between
the industry high time of 1977
and the peak-to-be of 1999,
the ES series saw its all-time best (ST-A7B,
TA-N7B),
side shows to those (TC-880-2,
TTS-8000,
PS-X9),
its all-time best and market-wise truly successful (TA-E86B,
TA-E88B,
TA-N86B),
a sadly badly marketed and technologically incoherent follow up
series (ESPRIT, APM-8,
TA-N900,
TA-E900,
TA-N902,
SE-P900),
the digital revolution (CDP-5000,
CDP-101,
PCM-F1),
a slump in coherence but excellent amplifiers (TA-F555ES,
TA-F777ES,
TC-K777ESII)
and what is undoubtedly Sony's last successful period -image-wise,
sales-wise AND sound-wise- which began with the TA-F800ES
and culminated in 1993 with
the TA-F808ES,
by way of magnificent pieces such as the CDP-R1
& DAS-R1,
CDP-X777ES,
CDP-X707ES,
DTC-1500ES,
DTC-2000ES,
SS-A5,
SS-GR1,
TA-ER1
and MDR-R10 "King". And I won't even mention Beta/Digibeta
video or BVM Trinitron
monitors which are all undisputed industry standards : since the
mid 1980s for professional Beta (before that it was U-Matic, a Sony/JVC
standard) and since about always for Trintron...
In
1990, Sony was recognized in
a worldwide poll as the most "positive" brand :
making the more inventive and desirable products on top of having
the most instantly recognizable logo - impressive.
Celebrating in 1996 its 50 years
of almost continuous success, Sony interspersed those five decades
with quite a few compulsively repeated contradictions and self-anihilation
efforts, said efforts having in 2008
long since taken over - I won't go into this now but will post someday
a detailed compilation here on TVK about that sad subject.
At
any rate, you can thank Ibuka,
Iwama, Ezaki, Nakajima, Kanai and the others for turning a tiny
little part of the electronics industry into gems of audio engineering
: musically satisfying, long-lasting and beautiful components.
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