Lady Sam(sung)

In november 1979, Sam was hot - very hot.

Teenage style with a red french beret, red, green and short overalls, young Miss Sam, born in Seoul, Korea, only had portable radios to offer. Not much to sustain the chili pepper zest... Not much volume in a radio, either - barely enough to hum along. But the days of exporting dried fish and groceries were well behind.
And think of all the other products Miss Sam already was designing and building for others ! If Miss Sam's red hot presence didn't mean much to the wide public audience then, it was starting to get noticed by the professional circuit.

Pushing her ferocious ambition, taking advantage of other people's mistakes and blank moments, Miss Sam managed to go through a few stock-exchange adventures, some fruitful marriages and several surprising engulfments. And Miss Sam became the respected Mrs Sam.
Still only humming, though - and still oh so discreetely. Humming nevertheless : she would engulf and eat and absorb even more and all from little Korea. Ah ! Only but a few were willing to believe her... But many would soon be forced to sign contracts with Korea's red hot rising star.

In march 2008, celebrating her 70th birthday, having eaten just about everything and everyone, Lady Sam does weigh on the market like very few do. Lady Sam has gained some weight, for sure - but what a pair of alluring eye-cast eyes ! Those that used to distribute Miss Sam's not-so-hot products have all vanished into oblivion and the lively Pioneers, the friendly Sonus tribe and the Tree'O people have stopped their snickering for they fear they could be next. In hope of avoiding the worst, the Sonus chief even stopped waving its famed Trini-Tron totem and the Pioneer people joined hands with the Sharper people. Surprising moves but, alas, all to no avail.

Modern devices full of complex and micrometric circuits now sing the tune Lady Sam sung in her youthful and uncertain days. Uncertain ? No, not really : Korea's Red Hot Sam always knew she'd eventually win many hearts, many factories and all five continents.